Customer Relationship Management and Technology Essay

Customer Relationship Management and Technology - Essay Example In the same manner, they were also able to develop good relationships with their customers through the establishment of friendships and interactions. As a result, the retail industry revolves around the customer more than any other industry. Due to this, it is not enough to simply interact with the customers. Rather, they are expected to know them better These all changed, however with the growing chains and building malls and the continuous promotion of self-service. With these changes, more and more retailers have lost their contact with their customers. As a result, they are also simply losing the loyalty that the customers once entrusted upon them. Hence, more and more retailers are now trying to regain the loyalty they lost as they begin to value of their customers through programs incorporated within the idea of customer relationship management. Customer Relationship Management: An Overview Customer relationship management (CRM) can be defined as â€Å"a set of practices that provide a consolidated, integrated view of customers across all business areas to ensure that each customer receives the highest level of service† (Aryan Hellas Ltd. 2005). ... According to them, CRM involves the integration of marketing, sales, customer service, and the supply-chain functions of the organization to achieve greater efficiencies and effectiveness in delivering customer value. These definitions emphasise that CRM is a comprehensive set of strategies for managing relationships with customers that relate to the overall process of marketing, sales, service, and support within the organisation. The following are the important players who are essential to customer relationship management within the organization: 1. Customer Facing Operations – The people and the technology support of processes that significantly affects the experiences of the customers and the organization. These may include different kinds of media such as phone, IM, chat, email, web and even face to face interactions. 2. Internal Collaborative Functional Operations – these are the people and technology support of the processes at the back office. Their activities u sually affect the activities of those at the Customer Facing Operations which influence the establishment and maintenance of customer relationships. This usually includes: IT, billing, invoicing, maintenance, planning, marketing, advertising, finance, services planning and manufacturing. 3. External Collaboration Functions – These are the people and technology support of processes supporting a particular organization together with the enhancement of customer relationships which is then in turn, are affected by the organization’s relationship with their suppliers and/or vendors as well as other retailers outlets and/or distributors. This is considered the external network which supports the internal operations and customer facing operations. 4. Customer Advocates and

Short essay Example | Topics and Well Written Essays - 1500 words

Short - Essay Example In the case of eligibility to get elected to the post, Texas House is far easier than US House to reach. First of all, the minimum age required to be elected to the Texas House is twenty-one years while that of the US House is twenty five years. In addition, while US House requires that a member should be a citizen of United States for the past seven years, for Texas House, it is 2 years. However, in the case of compensation, US House far outreach the Texas House. While the former gives an annual salary of $ 174, 000, the latter offers a meager amount of $ 600 per month, along with a per diem of $ 128, thus totaling to $ 17,920 per year, showing a ten times difference! In addition, other retirements heavily favor US House members In addition, the US House members enjoy a hefty pension, personal staff allowance, expense allowances, foreign travel allowance, and in addition, can make an income from outside employment that does not exceed 15% of their member pay. On the other hand, Texa ns receive a meager sum as salary. In the case of terms of service both seem similar in the fact that both are elected for two year terms and can get elected infinite number of times. However, in the case of Texas legislation, the number of regular session is 140 days to the maximum though the governor calls for special sessions which can go up to a maximum of 30 days (Texas House of Representatives). On the other hand, US House is considered full-time but sessions last six months or more, that starts in January and ends by the end of July. In total, it seems that though the US House members are in full-time job getting huge salaries and other benefits, they remain far away from their constituency, thus being unable to concentrate on the issues affecting the local people. On the other hand, though Texas house members get less salary and other benefits, they get ample opportunity to interact with the people, and thus, playing their role well. I would rather go for Texas House members hip as it gives the satisfaction of public service. 2 Both the Texas legislature and the US Congress are similar to a great extent in their structure, function, election and length of terms. However, a close look will reveal a huge difference in the pay of representatives and nature and duration of sessions. When the structure of both the legislatures is taken into consideration, one can find a lot of similarities, the first one being their bicameral nature. The US Congress is divided into two; the Senate and the House of Representatives with 100 members in the former and 435 members in the latter. Similarly, Texas legislature has a Senate with 31 members and a House of Representatives with 150 members. . One can find a lot of similarities in the nature of elections too. In both the cases, the term of each member is two years and the election to all the posts in the House of Representatives takes place every two years, in even-numbered years. However, there is difference in the elec tion of Senate members. Senate members of the Congress hold their office for six years, but one third of the seats come up for election every two years. On the other hand, the members in the Texas senate are divided into two groups and half of the seats come